- NESCAFE-SBU Switzerland
- One of the world's largest food groups.The origin of Nestle Group can be traced back to 1866. Mr. Henri Nestle, founder of Nestle, a Swiss-based chemist, successfully saved the life of a malnourished baby by scientifically mixing milk and wheat flour.
Background of the project:
One of the world's largest food groups.
The origin of Nestle Group can be traced back to 1866. Mr. Henri Nestle, founder of Nestle, a Swiss-based chemist, successfully saved the life of a malnourished baby by scientifically mixing milk and wheat flour. In 1867, Mr. Henri Nestl re officially founded Nestle on the banks of Lake Geneva, Switzerland. Company. Since then, it has initiated the 100-year history of Nestle.
"Nestle" means "Little Bird's Nest". As the symbol of Nestle, this warm bird's nest is well known and loved by consumers. It represents the concept of Nestle: care, safety, nature and nutrition. As the world's largest food company, Nestle adheres to the consistent concept and principles, people-oriented, quality-oriented, to provide consumers around the world with high-quality food, bring a better life.
Today, Nestle adheres to the ideas and principles of its predecessors, people-oriented, product-oriented, and fully understands the needs of consumers around the world, as well as how to better serve consumers at different stages of life, with different lifestyles and different cultural backgrounds, so as to make products popular with them.
Nestle always attaches importance to the quality of its products. More than 140 years of experience in the field of food manufacturing, the constant pursuit of the latest nutrition and food processing technology, the use of high-quality raw materials, the application of the highest-tech equipment, high-quality employees and huge investment in research and development are all guarantees of high-quality Nestle products.
Over the past 15 years, Nestle's direct investment in Greater China from Switzerland has totaled 7 billion yuan. Nestle operates 20 factories in China. In 2001, Nestle set up a research and development center in Shanghai, devoted to the use of science and technology and nutrition research, as well as the development of food suitable for Chinese consumers'taste, reasonable price and nutrition. In October 2008, Nestle built a new R&D center in Beijing, aiming at bringing Chinese people high-quality and economic food that blends Chinese and Western food to meet the special nutritional needs of Chinese consumers, bringing continuous "high-quality food" to the Chinese people, and realizing the great vision of "a better life".
a presence of our designs in 31 countries thanks to our clients’internationnal brands.
an experience in dealing with multi-lingual packaging.
the creation of logotypes in non-latin alphabets:Cyrillic,Arab,Chinese ideograms.
For 50 years, we are committed to providing our customers with competitive brand and packaging design solutions that keep pace with the times;
Committed to being the first choice for customers, customers are happy to purchase our planning guidelines and solutions;
Customers don't need mediocre advice, they need irreplaceable and dominant solutions to their specific problems.